Marie-Laurence Cossette, Junior account Manager at NATA PR, has accepted to talk about luxury and what it means for her
1- What does luxury mean to you?
I think luxury is about life’s little pleasures. It’s about giving yourself license and living in the moment. We need to allow ourselves some luxury from time to time, whether it’s fashion, beauty or lifestyle, if we want to make the most what this world has to offer.
2- How has your professional experience changed your view of luxury?
My professional experience has changed my view of luxury by making things more accessible, more tangible. I have a stronger sense of the magnitude of this world and how these products and brands can impact people’s lives. I think it automatically becomes a matter of quality rather than quantity.
3- France is renowned for its luxury brands. How would you characterize French luxury?
To use a few clichés, I think of French luxury as a profusion of champagne, exquisite clothing and lots of enjoyment. It’s about allowing yourself a few pleasures without worrying too much about the repercussions. In a word, life is short so enjoy it!
4- What are your thoughts on the democratization of luxury?
I think the democratization of luxury is like the democratization of art: a good way to share beauty. It’s a question of availability and openness to the world. It’s a gift to be able to offer all these consumer goods to a wider audience. You lose the phenomenon of exclusivity, but you reach more people.
5- What are your favourite luxury products?
I love Caudalie products. I can’t live without the Hand and Nail Cream or the Gourmet Body Balm … not to mention the Divine Oil. And I’ve worn the same perfume since I was a teenager: Lacoste Touch of Pink. I plan to stick with it for a few more years.
6- What was your most recent luxury purchase?
My Fullum & Holt weekender bag. It’s gorgeous and I keep wanting to take off on an adventure so I can use it.
7- What will your next luxury purchase be?
I could use a new pair of shoes. I haven’t decided which brand or what kind, but I’d like to give myself a beautiful pair of shoes.
8- Which fashion house do you think represents the ultimate in luxury?
I’d have to say Dior or Yves Saint Laurent. I’m in love with the Dior dresses, fabrics, shapes … The princess in me hopes to wear one some day. And I love the power Yves Saint Laurent gave to women. I love the masculine suits and jackets as much as the evening gowns.
9- Can you describe a typical day at work?
My workday involves a lot of email, lots of writing, lots of conversations and, most importantly, lots of enjoyment. I have to admit that working with clients you love makes our job a lot easier.
10- When you fall for a luxury object, do you act spontaneously or think about it?
I’d like to say I’m spontaneous, but in reality, I’m quite the opposite. I can’t make a purchase without thinking long and hard about it. I’m too sensible for impulse purchases.