In recent years, our media relations services have often been retained by international companies that have been describing their products as “outdoor” clothing or articles for at least 10 years now. These companies realized that infusing their collections with international … Continue reading
One gray morning, I rush into the St-Paul metro station heading for the Gare du Nord. I am on my way to St-Quentin, northeast of Paris, and I have arrived at the metro early to allow enough time to get … Continue reading
The entire NATA PR team joins President Natalie Bibeau in congratulating Marie-France Laflamme, Director Media Relations, who has been with the agency for nearly four years. Marie-France was chosen by beauty journalists across the country, as one of the best … Continue reading
Nothing beats a signature spa for showcasing a beauty brand to the women who buy or write about its products. I say “women”, because in over 20 years in the business, if I’ve met five male journalists seriously involved in … Continue reading
I’m pretty sure that millions of us have no idea how to sharpen our knives. Come on, admit it: like me, you struggle with your blade every time you want to slice an onion or even a piece of cheese. … Continue reading
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