OKA celebrates its 125th birthday

OKA celebrates its 125th birthday

NATA MODEL 1 – Why should the media talk about you?  // OKA celebrates its 125th birthdayThere are six steps in the NATA model. Yet the first is by far the most...

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NATA PR becomes the official public relations agency  for the Canada-Florida Chamber of Commerce

NATA PR becomes the official public relations agency for the Canada-Florida Chamber of Commerce

The Canada-Florida Chamber of Commerce (CFCC) has officially been in operation since July 1. The CFCC is the natural extension of the existing Quebec-Florida Chamber...

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David Tremblay, NATA PR’s Vice President, wins Best PR Person of the Year at Canada’s Top 40 under 40 Awards

David Tremblay, NATA PR’s Vice President, wins Best PR Person of the Year at Canada’s Top 40 under 40 Awards

The awards celebrate PR professionals in Canada and their astounding achievements and devotion to the industry. Winners were selected based on their commitment to...

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Nominated for the…

Nominated for the…

Top 40 Under 40 The entire NATA team is proud of our Vice President David Tremblay, who has been nominated for the Top 40 Under 40 PR PROS chosen by the PR industry...

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Starbucks racial bias training

Starbucks racial bias training

Starbucks is the world’s largest coffee company and coffeehouse chain with more than 28,000 retail stores in 77 countries.Starbucks is also a model to follow when...

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The six-step NATA model

The six-step NATA model

STEP 1:  Why would journalists talk about you?Ten questions to help find positive angles and tell the right story to the media Journalists and bloggers are storytellers....

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The key to a successful event or product presentation

The key to a successful event or product presentation

The unveiling of a lingerie brand to Toronto media and bloggersAfter much back-and-forth with our client to try to convince them of the relevance of an event in...

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Winning Luxury

Winning Luxury

For the second year in a row – and the third time since its start-up – REGEN EXPRESS by IDC, "the ultimate all-in-one product", has won a VICTOIRE DE LA BEAUTÉ...

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The luxury of buying yourself an influencer

The luxury of buying yourself an influencer

Who are these influencers that we keep hearing about? Creatures of the Web, they often started out with a blog, a page on Facebook or Instagram, or, more recently,...

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Luxury in Mexico City, the New York of the South

Luxury in Mexico City, the New York of the South

It was my second trip to Mexico City, that impressive megalopolis whose population is nearly two-thirds the size of Canada’s. It is a city imbued with history...

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When luxury means camping

When luxury means camping

The Montreal winter has been intense this year. Now that it's mid-March, the whiff of spring has me thinking about a luxury trend I've noticed in recent years: glamorous...

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Luxury and new media: doubling our efforts

Luxury and new media: doubling our efforts

Brand outreach via new media is constantly evolving. When my team and I assess press coverage following a product launch, blogs, websites and social media often...

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