Public Relations and the Compound Effect
Time is money and PR is an investment. Like our investments in the bank, ongoing press relations pay back. There is a cumulative effect when we are able to promote a brand or a product for a year or more.
Case Study: ETIKET – Luxury beauty, skincare and niche perfume boutique offering treatment services http://www.etiket.ca
The first year our strategy was based on the concept of ETIKET LESSONS. We would write a press release every month in which we talked about ETIKET’s skin care and niche fragrance expertise. Although we had instant results in the first weeks, thanks to bloggers, major feature articles and top beauty journalists began to take a real interest in ETIKET after 6 months. After three years of ongoing PR activities for ETIKET, targeting a select list of media, we were able to achieve outstanding results and exceed our own expectations.