Public Relations and the Compound Effect

Public Relations and the Compound Effect

Time is money and PR is an investment. Like our investments in the bank, ongoing press relations pay back. There is a cumulative effect when we are able to promote...

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Nominated for the…

Nominated for the…

Top 40 Under 40 The entire NATA team is proud of our Vice President David Tremblay, who has been nominated for the Top 40 Under 40 PR PROS chosen by the PR industry...

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The six-step NATA model

The six-step NATA model

STEP 1:  Why would journalists talk about you?Ten questions to help find positive angles and tell the right story to the media Journalists and bloggers are storytellers....

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Winning Luxury

Winning Luxury

For the second year in a row – and the third time since its start-up – REGEN EXPRESS by IDC, "the ultimate all-in-one product", has won a VICTOIRE DE LA BEAUTÉ...

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The luxury of buying yourself an influencer

The luxury of buying yourself an influencer

Who are these influencers that we keep hearing about? Creatures of the Web, they often started out with a blog, a page on Facebook or Instagram, or, more recently,...

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