Nominated for the…

Nominated for the…

Top 40 Under 40 The entire NATA team is proud of our Vice President David Tremblay, who has been nominated for the Top 40 Under 40 PR PROS chosen by the PR industry...

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The six-step NATA model

The six-step NATA model

STEP 1:  Why would journalists talk about you?Ten questions to help find positive angles and tell the right story to the media Journalists and bloggers are storytellers....

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The key to a successful event or product presentation

The key to a successful event or product presentation

The unveiling of a lingerie brand to Toronto media and bloggersAfter much back-and-forth with our client to try to convince them of the relevance of an event in...

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The luxury of buying yourself an influencer

The luxury of buying yourself an influencer

Who are these influencers that we keep hearing about? Creatures of the Web, they often started out with a blog, a page on Facebook or Instagram, or, more recently,...

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Is luxury compatible with sports?

Is luxury compatible with sports?

In recent years, our media relations services have often been retained by international companies that have been describing their products as "outdoor" clothing...

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The purse: luxury or essential accessory?

The purse: luxury or essential accessory?

Which luxury item by major American designers do you think is the most sought after?No, ladies, it's not shoes. It's the handbag. According to the Digital Luxury...

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