Public Relations and the Compound Effect

Public Relations and the Compound Effect

Time is money and PR is an investment. Like our investments in the bank, ongoing press relations pay back. There is a cumulative effect when we are able to promote...

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OKA celebrates its 125th birthday

OKA celebrates its 125th birthday

NATA MODEL 1 – Why should the media talk about you?  // OKA celebrates its 125th birthdayThere are six steps in the NATA model. Yet the first is by far the most...

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NATA PR becomes the official public relations agency  for the Canada-Florida Chamber of Commerce

NATA PR becomes the official public relations agency for the Canada-Florida Chamber of Commerce

The Canada-Florida Chamber of Commerce (CFCC) has officially been in operation since July 1. The CFCC is the natural extension of the existing Quebec-Florida Chamber...

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David Tremblay, NATA PR’s Vice President, wins Best PR Person of the Year at Canada’s Top 40 under 40 Awards

David Tremblay, NATA PR’s Vice President, wins Best PR Person of the Year at Canada’s Top 40 under 40 Awards

The awards celebrate PR professionals in Canada and their astounding achievements and devotion to the industry. Winners were selected based on their commitment to...

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Nominated for the…

Nominated for the…

Top 40 Under 40 The entire NATA team is proud of our Vice President David Tremblay, who has been nominated for the Top 40 Under 40 PR PROS chosen by the PR industry...

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Starbucks racial bias training

Starbucks racial bias training

Starbucks is the world’s largest coffee company and coffeehouse chain with more than 28,000 retail stores in 77 countries.Starbucks is also a model to follow when...

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The six-step NATA model

The six-step NATA model

STEP 1:  Why would journalists talk about you?Ten questions to help find positive angles and tell the right story to the media Journalists and bloggers are storytellers....

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The key to a successful event or product presentation

The key to a successful event or product presentation

The unveiling of a lingerie brand to Toronto media and bloggersAfter much back-and-forth with our client to try to convince them of the relevance of an event in...

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The luxury of change or the luxury of making mistakes

The luxury of change or the luxury of making mistakes

"There is only one luxury in life: the ability to make mistakes." – Jacques Brel"Joy resides in risking something new." – Denis DiderotWho hasn't dreamed of...

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LUXURY QUESTIONS

Boris Bergman, a famous song writer, accepted to spend a few minutes with us to talk about luxury.1. How would you define "luxury"?At my age—or at any age nowadays—one...

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The luxury of study or if I was independently wealthy...

The luxury of study or if I was independently wealthy...

I like to think that if I didn't need to earn a living, I would be a perpetual student, a student of luxury. I would enrol as an independent student in Art History...

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Can we find happiness in luxuries?

Can we find happiness in luxuries?

When the subject of luxury comes up, people have a variety of reactions: pleasure, uneasiness, fascination. Luxury leaves no one indifferent. But after discussing...

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