NATA PR MODEL NO 3 - Identify the real influencers

NATA PR MODEL NO 3 - Identify the real influencers

With so many people online claiming to be influencers, it can be difficult to identify the real ones. Every day, our agency receives requests from influencers who...

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Influencers – to pay or not to pay?

Influencers – to pay or not to pay?

Advertising agencies were the first to pay influencers directly from their clients’ advertising budgets. PR agencies followed suit, since they had already forged...

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Public Relations and the Compound Effect

Public Relations and the Compound Effect

Time is money and PR is an investment. Like our investments in the bank, ongoing press relations pay back. There is a cumulative effect when we are able to promote...

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OKA celebrates its 125th birthday

OKA celebrates its 125th birthday

NATA MODEL 1 – Why should the media talk about you?  // OKA celebrates its 125th birthdayThere are six steps in the NATA model. Yet the first is by far the most...

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Nominated for the…

Nominated for the…

Top 40 Under 40 The entire NATA team is proud of our Vice President David Tremblay, who has been nominated for the Top 40 Under 40 PR PROS chosen by the PR industry...

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The six-step NATA model

The six-step NATA model

STEP 1:  Why would journalists talk about you?Ten questions to help find positive angles and tell the right story to the media Journalists and bloggers are storytellers....

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The key to a successful event or product presentation

The key to a successful event or product presentation

The unveiling of a lingerie brand to Toronto media and bloggersAfter much back-and-forth with our client to try to convince them of the relevance of an event in...

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The luxury of buying yourself an influencer

The luxury of buying yourself an influencer

Who are these influencers that we keep hearing about? Creatures of the Web, they often started out with a blog, a page on Facebook or Instagram, or, more recently,...

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Luxury in Mexico City, the New York of the South

Luxury in Mexico City, the New York of the South

It was my second trip to Mexico City, that impressive megalopolis whose population is nearly two-thirds the size of Canada’s. It is a city imbued with history...

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When luxury means camping

When luxury means camping

The Montreal winter has been intense this year. Now that it's mid-March, the whiff of spring has me thinking about a luxury trend I've noticed in recent years: glamorous...

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