Nominated for the…

Nominated for the…

Top 40 Under 40 The entire NATA team is proud of our Vice President David Tremblay, who has been nominated for the Top 40 Under 40 PR PROS chosen by the PR industry...

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Starbucks racial bias training

Starbucks racial bias training

Starbucks is the world’s largest coffee company and coffeehouse chain with more than 28,000 retail stores in 77 countries.Starbucks is also a model to follow when...

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The six-step NATA model

The six-step NATA model

STEP 1:  Why would journalists talk about you?Ten questions to help find positive angles and tell the right story to the media Journalists and bloggers are storytellers....

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The key to a successful event or product presentation

The key to a successful event or product presentation

The unveiling of a lingerie brand to Toronto media and bloggersAfter much back-and-forth with our client to try to convince them of the relevance of an event in...

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Winning Luxury

Winning Luxury

For the second year in a row – and the third time since its start-up – REGEN EXPRESS by IDC, "the ultimate all-in-one product", has won a VICTOIRE DE LA BEAUTÉ...

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The luxury of buying yourself an influencer

The luxury of buying yourself an influencer

Who are these influencers that we keep hearing about? Creatures of the Web, they often started out with a blog, a page on Facebook or Instagram, or, more recently,...

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Luxury in Mexico City, the New York of the South

Luxury in Mexico City, the New York of the South

It was my second trip to Mexico City, that impressive megalopolis whose population is nearly two-thirds the size of Canada’s. It is a city imbued with history...

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When luxury means camping

When luxury means camping

The Montreal winter has been intense this year. Now that it's mid-March, the whiff of spring has me thinking about a luxury trend I've noticed in recent years: glamorous...

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Luxury and new media: doubling our efforts

Luxury and new media: doubling our efforts

Brand outreach via new media is constantly evolving. When my team and I assess press coverage following a product launch, blogs, websites and social media often...

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The luxury of change or the luxury of making mistakes

The luxury of change or the luxury of making mistakes

"There is only one luxury in life: the ability to make mistakes." – Jacques Brel"Joy resides in risking something new." – Denis DiderotWho hasn't dreamed of...

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Sugar Shack Luxury

Sugar Shack Luxury

Our new client, DE L'AUBIER, makes a fabulous sap water, which was named best water 2012 in Barcelona. They recently invited us to LA CABANE, an event with which...

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Is luxury compatible with sports?

Is luxury compatible with sports?

In recent years, our media relations services have often been retained by international companies that have been describing their products as "outdoor" clothing...

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