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Natalie Bibeau
PresidentContact: nata@natapr.com
I’m passionate about new ideas and fascinated by the luxury industry and its eternal ability to reinvent itself.
I have the good fortune to have been part of this world for several years now, thanks to my training in classical music and my career. The field of communications, marketing and press relations has always been of great interest to me. It’s a milieu in constant evolution that allows me to satisfy my ceaseless desire to learn.
My professional life began at the Opéra de Montréal after completing a degree in music from Université de Montréal and a master’s in arts management from Concordia University, where I made the Dean’s Honour List. The Opéra taught me everything I know, thanks to people such as Jacques Sauvé, who was delegated by Yves Gougoux, the director of BPC at the time. Mr Sauvé’s mandate was, with my help, to develop the Opéra de Montréal’s publicity campaigns.
Over the course of my years of service with the Opéra, I created the very first major events for the public at large: L’OPÉRA dans la rue and OPÉRA 18-35. I then worked as press agent for violinist Angèle Dubeau, a prominent figure in the world of classical music in Canada, and at ANALEKTA, where I also served as international marketing director for several years.
I also founded the NETZA recording company, which belonged to Cirque du Soleil composer René Dupéré. While there, I convinced celebrated author Boris Bergman to write the lyrics for Dupéré’s music, which was produced on the disk La Belle est dans ton camp.
Fashion made its mark on my career after a meeting with Salvatore Parasuco. Fascinated by the vision of this talented entrepreneur, I worked for his namesake brand for two years as director of communications and international marketing.
Hockey player Patrice Brisebois was one of the agency’s regular clients. Each spring Patrice consults me just prior to the car racing season, which he loves passionately.
Finally, in 2000, I decided to put my strategy, leadership and entrepreneurship talents to the test by creating NATA PR, an agency specializing in luxury consumer goods in Canada. Since then, we’ve created several press-relation campaigns for prestigious brands that have helped us evolve and keep us on the cutting edge of what’s new in our field.
As part of our ceaseless quest to reach new heights in excellence, in 2009 my team and I integrated the philosophy of Tina Poitras and her extraordinary Namasté Leadership program to our business philosophy. I am at once proud and humbled to accept the Leader Namasté par Excellence 2010 medal.
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Marie-France Laflamme
Director, media relationsContact: mfrance@natapr.com
Communications professional Marie-France Laflamme has a broad background in electronic media. She has worked as a fashion, beauty and wellness researcher for top-rated television programs since 2003, and has written numerous fashion and beauty articles for many web sites.
A lover of culture and innovation, with a sharpened pen, Marie-France has worked with such iconic figures as Véronique Cloutier, Jean Airoldi, Josée Lavigueur and Clodine Desrochers, to name a few. Her spirit of innovation came to the fore when she helped establish Bubbles Television, a new specialty production house.
Marie-France’s in-depth knowledge of electronic media will enable her to provide NATA PR’s clients with informed advice on the tremendous visibility offered by this publicity niche.
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Joëlle Langevin
Account ManagerContact: joelle@natapr.com
Joëlle is a specialist in public relations, marketing communications and event management, with considerable experience in PR agencies and non-profit organisations. Eager to expand her knowledge, she will complete her Master’s in Project Management in 2011 with a focus on communications strategy and logistics.
As a media relations advisor, Joëlle has been involved in the organization and strategic management of major events for the health sector and private industry, including the largest cross-Canada fundraising event for breast cancer research and treatment, The Weekend to End Breast Cancer.
A writer equally skilled in French and English, Joëlle has prepared numerous marketing publications for her clients (promotional material, educational manuals, press releases, newsletters, etc.), from content creation through to the final stages of translation.
Endowed with energy, curiosity and resourcefulness, Joëlle will use her creativity and sociability to build bridges between organisations, the public and the media in order to provide the clients of NATA PR with the visibility and image that reflect their values and objectives.
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Maxime-E Illick
Communications CoordinatorContact: maxime@natapr.com
Lead by a passion of art and design, I enrolled to study art history and philosophy at New York University, in Florence, Italy. I then returned to Montreal and completed my undergraduate degree in political science at McGill.
My involvement with various non-governmental organizations, namely Oxfam Québec and Al Gore’s Climate Project Canada, has helped me identify my professional interests. These experiences allowed me to develop strong communication skills and solidified my desire to contribute to the greater-good of our society. Working with internationally acclaimed organizations fuelled my desire to create and innovate and eventually guided me towards a graduate program in Event Design.
NATA PR allows me to put to good use my social skills, cultural interests and is an infinitely stimulating team and environment to be a part of.
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Pascaline Varin
AssistantContact: pascaline@natapr.com
During my three years of study leading to a Bachelor’s in Communication Science, I was able to explore every area of communications. But media relations captured my heart because it is a field that combines two of my passions — writing and human interaction — while providing a high level of challenge.
I learned about challenge during several years in customer service, in the restaurant business and in the fashion industry, including Gap. That experience enabled me to develop my diplomacy, listening skills and sense of responsibility, while opening new horizons.
Eager to acquire new skills and to keep on learning, I am fortunate to find myself at NATA PR, a stimulating environment with a terrific team that encourages me consistently to draw out the best of myself.