Strategic planning - brand, product, and talent positioning
Audit, survey and research media and target audiences
Brand introduction to the Canadian market
New brand and new product launch
Collective presentation of several brands wishing to present services or new products to journalists, bloggers, and influencers. This formula was designed specifically to meet the needs of journalists seeking information along with ideas for editorial inspiration.
English, French, Spanish
Copywriting and editing
Cultural Adaptation and translation
Visual Content Creation
Photography - editorial, event, product, portrait
Expertise + Creativity = Great Ideas
For companies seeking innovative ideas to promote and increase value for their brands. Our well-prepared brainstorming sessions bring together selected experts and are customized according to our clients' needs.
Original campaign themes
Resolving a public perception issue
Seducing the Media Eye
What to say? How to say it? What to do? How to compose or position oneself? When placed under media scrutiny, leaders and spokespersons face many issues. We adequately and strategically train and prepare brand representatives, at all times and for any/all circumstances.
Our media coaching experience:
Case study and situation analysis
Key message creation
A complementary tool to public relations campaigns, media placement guarantees a targeted and controlled presence.
Consumer behaviour analysis
Integrated media strategy - TV, radio, billboards, newspapers, social networks
Negotiation and Media Planning
Media placement scheduling/calendar
Ad placement control and Monitoring